Books:

• Crossing the Chasm (Paperback) by Geoffrey A. Moore, Collins Edition 2006
• Innovator’s Dilemma, Clayton Christensen
• 7 Habbits of Highly Effective People, Covey
• Four Steps to Epiphany, Steve Blank
• Lean Startup, Eric Ries
• Art of the Start, Guy Kawasaki
• Breakthrough Entrepreneurship, Jon Burgstone
• Wall Street MBA, Advani, McGraw Hill 2006
• Crucial Conversations: Tools for Talking When Stakes Are High by Kerry Patterson, Joseph Grenny, Ron McMillan and Al Switzler (Jun 18, 2002)
• How to Measure Anything, Hubbard.
• Magic of The Magic of Mindset: Liberating the Leader Within, Ronald Bennett, PhD Elaine Millam, EdD
• Business Model Generation, Alexandar Ostwerwalder

Articles and Essays:

• Why be Honest if Honesty Does Not Pay, Bhide
• The New New Economy, Wired Magazine
• Driven, Wired Magazine
• Googlenomics. Wired Magazine
• Attracting Stakeholders,” Amar Bhide and Howard H. Stevenson, pp. 211 – 222, in the Entrepreneurial Venture
• “Discovery Driven Planning”, also available in Chapter 28 in the Entrepreneurial Venture
• “The Challenge of Growth” also available in the Entrepreneurial Venture or at HBS.
• Storytelling Tips from Salesforce’s Marc Benioff,” BusinessWeek, 11-03-09; Sarvary, M
• Harnessing the Science of Persuasion, Robert B. Cialdini
• The Core Competence of the Corporation by C.K. Prahalad and Gary Hamel
• From Competitive Advantage to Corporate Strategy by Michael E. Porter
• Integrated Marketing Communications, HBS,  9-599-087
• Market Segmentation, Target Market Selection, and Product Positioning, Sarvary

Innovation Economy Cases:

• Netflix II
• Google’s Acquisition of MMI
• Solyndra